There are gazbillions (not a real number) of words online you could read to up-level your brand chops. You could pretty much take off a year from life to consume the lot. What makes Crisp Copy online copywriting courses the bomb?

My copy doesn't just make people pull out their wallets, it also makes their hearts ache.

But it's not magic.

You just need to start with a brand voice. And there are no secrets to uncovering the darn thing, only an exponential growth in your capacity to have potential clients and customers fall in love with your brand.

Add in some solid ideas for how you'll structure your copy and you have conversion gold.