Welcome to Warm Up Week, because no great singer, seller, or server goes onto take their mark without stretching first.

This module we're going to:

1. Press a couple of buttons on this platform - get comfy and get oriented. If you do get lost, it's pretty easy to find your way back to the beginning.
2. Take the brand character quiz if you haven't already done so. Let me know what the quiz suggested about your copy and if I got it right!
3. Warm up your Brand Voice. 
4. Find your baseline (all instructions are to the right!) This is OPTIONAL!

So look, I don't want to completely shoot myself in the foot here, but Sales Page copy is so simple. It's knowing the answers to these three elements:

1. what you offer and why it's special

2. who your people are and what stories they tell themselves

3. what the transformation will be if those best people just took up your offer

Sounds all too easy, right?

Right!

From "but Jay, how many words do I really have to write?" to "what copywriting formulas should I maybe try?" this is a doozy of a module.

Remember: if you start to dearly want to fold laundry, start your bookkeeping, or complete a marathon - that's your writing muscle having a tantrum.

IGNORE IT.

You will not be swayed by dirty dishes, this Sales Page isn't going to write its darn self, and while you can choose to outsource your graphics, plug and play the templates I'm going to give you, or even have a library deliver your socials copy - you've chosen not to outsource this particular job - the writing of the copy.

There’s a big difference between the dress rehearsal and opening night and there’s a darn fine reason why people pay top dollar to see the real show. 

During this module, I’ll show you how editing, structure, and costumes (erm, that's visuals, but with a theatre vibe) will make all the difference plus ways to utilise the notes from solid ‘rehearsals’ to make final changes to your copy so it lands on the perfect note.

Welcome to the Crisp Copy Green Room.

It's the secret squirrel backstage area where all the good gossip, intrigue, last moment learning of lines, and insights happen - the magic that sparkles right before the all important performance.

It's also the place where you can relax, have a coffee, eat only red Skittles (you know, if you're one of those Divas), and catch up on little extra tidbits.

Here you'll find some bonus lessons, real life examples, and additional resources to ignite your showstopper and have you selling all your things.